Wizard International - Computerized Mat Cutters and Framing

MUKILTEO, Washington -- Wizard International, the leading manufacturer of computerized mat cutters, and Jay Goltz, founder of FramerSelect, are excited to announce the March 2002 release of the custom framing industry’s first marketing and merchandising guide, exclusively designed for Wizard CMC users.

"The Wizard™ mat cutter can do much more than save money and decrease aggravation. The Wizard Marketing and Merchandising Guide is designed to help custom framers capitalize on the technological advancements of the CMC which can substantially improve their bottom-line," said Goltz.

In January 2002, Wizard and Goltz partnered in the development of a step-by-step reference guide of marketing techniques and strategies to meet the high demand of customer requests for such guide. Authored by Goltz, the Wizard CMC Marketing and Merchandising Guide illustrates how to creatively market the advancements of their CMC through pricing and display techniques which will increase sales. Some of the topics include selling better designs, attracting more customers, and incorporating pricing strategies that provide a good value to the customer, while maximizing professionalism and profitability.

The guide is free to all Wizard customers. Distribution will begin at the New York Décor Expo, March 7-9, 2002. Wizard customers can request a copy by calling 1-888-855-3335.

Goltz is the author of "The Street Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way" and is well known for his no-nonsense business advice. In 1978, he started Artists’ Frame Services, which employs 80 persons at its 35,000-square-foot showroom and production facility in Chicago. He is also the founder of FramerSelect, a national network of independent custom picture framing retailers dedicated to providing great selection, professional quality and superior service.

Wizard International began selling computerized mat cutters to custom framers in 1994. As an innovative force in the picture framing industry, Wizard continues to manufacture and design the leading computerized mat cutter and framing software, placing over 3,000 machines worldwide. For more information on Wizard International’s family of products, call toll free 1-888-855-3335 or visit www.wizardint.com.